Publisher's Synopsis
THERE IS MORE TO BUSINESS SUCCESS THAN MERE MULISHNESS. WHAT THEN IS THE BLUEPRINT FOR STARTING AND RUNNING A SUCCESSFUL BUSINESS? THIS BOOK SEEKS TO ANSWER THESE QUESTIONS AND DETAILS HOW TO FORMULATE A SOUND BUSINESS PLAN AND A WINNING STRATEGY FOR STARTUP. MANY BUSINESSES DO NOT APPRECIATE THE IMPORTANCE OF HAVING A WELL DEFINED BUSINESS STRATEGY AND PLAN ESPECIALLY DURING START-UPS. THEY END UP MAKING UNPARDONABLE MISTAKES AND LOOSE MONEY WHICH SOME OF US EXPERIENCED. THIS BOOK IS THEREFORE A COMPILATION OF THE SECRETS WHICH AN ENTREPRENEUR NEEDS TO KNOW TO AVOID SUCH PITFALLS. THE BOOK IS INTERSPERSED WITH VALUABLE EXAMPLES AND ILLUSTRATIONS AS WELL AS A DUMMY PLAN TO ASSIST ENTREPRENEURS.
