Publisher's Synopsis
This book brings you completely up-to-date guidance on every aspect of conceiving, launching and operating a successful import/export business. It covers every aspects to run an import/export business including: how to start an import/export business, how to develop an export strategy, how to sell overseas, how to collect money from overseas transactions, how to face the legal issues in import/export, and so on. Michael E. Allen is a master of strategic marketing management. He has over 18 years of experience in the marketing profession. He has worked with multinational companies in various capacities including consumer products, health care, computer software and hardware, retailing, financial services, advertising and direct marketing. His consulting experience focuses on the areas of marketing strategy, marketing planning, advertising and marketing research.
