Paperback (26 May 2006)
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Out of stock
Exhibiting accounts for over a tenth of the total media spend in Britain - but how do you ensure that such a huge expense of time, energy and capital is beneficial? In this book, John Appleyard covers all aspects of the process, from the planning stages through to getting the best out of your stand and measuring its effectiveness.
Little, Brown is the literary hardback imprint that feeds into our Abacus paperback list. We publish across a wide range of areas, including fiction, history, memoir, science and travel, but within this diverse list the vast majority of books have in common a strong narrative and a distinctive voice.
| ISBN: | 9781845281144 |
| Publisher: | Little, Brown |
| Imprint: | How To Books |
| Pub date: | 26 May 2006 |
| DEWEY: | 659.152 |
| DEWEY edition: | 22 |
| Number of pages: | 240 |
| Weight: | 476g |
| Height: | 234mm |
| Width: | 153mm |
| Spine width: | 19mm |
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