Publisher's Synopsis
Clear, coherent and readable, the 5th edition of this internationally bestselling guide provides a roadmap for anyone undertaking a research project. Covering each stage of the process, from formulating a research question to collecting and analysing data, and finally writing up findings, this book equips students with the essential tools for success. This edition features: • Step-by-step guidance to help students navigate their research with confidence. • Case studies weaved throughout giving real-life examples of the issues and/or methods being discussed. • Practical activities and checklists to reinforce learning and ensure you stay on track. • Detailed advice for students on using new AI tools in literature review and analysis. • Updated content on the latest research methods. • New advice on ethical considerations in the use of social media and AI. Designed for students in the applied social sciences, this book aligns with assessment criteria and provides the essential support you need to complete a research project successfully.
