Publisher's Synopsis
3 Reasons for Reading this Book 1) Profitability. The main reason to read this book is that the marketing concepts covered in it have been put into practice by the author in the business world, with great economic results, as evidenced by the growth of the different organizations in which he participates. 2) Consistency. All of these concepts have been used not once, but many times, always yielding positive results, thus proving that the marketing theory referenced in this book is functional for every field, and it is not just a matter of luck or chance. This document describes different scenarios in which the author's decision-making process is successful. 3) Simplicity. This material is quite simple to read, in that over less than 40 pages it makes an analysis of relevant information from the marketing gurus, which the author uses for his day-to-day management tasks. This is not your ordinary, complex, 600-page, boring marketing book.
