Publisher's Synopsis
Updated for 2015: Using the Internet to build your brand, connect with consumers and drive traffic is a critical component to any business marketing strategy. In this comprehensive workbook Deborah Chaddock Brown examines the R.O.A.D. to successfully driving traffic to your business: R: What RESULTS do you desire from your social media participation? O. What makes you ORIGINAL - why should consumers chose you? A: Who is your AUDIENCE - identify your ideal target prospect. D: What DIRECTION do you want prospects? Deborah Chaddock Brown explains the different options from email marketing to social media participation and helps the reader determine the best course of action according to their desired outcomes and target customer. The information, questionnaires and worksheets help the reader clearly identify the direction their business must take to stay on top of today's marketing and the growing population of tech-savvy (or at least social media savvy) shoppers. The perfect handbook for new business owners, small business owners, entrepreneurs and sales professionals.
