Publisher's Synopsis
This is a practical handbook. Its aim is to help engineers and others with a technical background to communicate effectively with non-technical people. Effective communication is essential for both individual and corporate success in business.
The book gives a framework for planning a business communication: deciding its purpose, aim, scope and structure. It deals with spoken and written communication, with presentations and meetings, and with the use of modern IT systems. There are questions to help you use the book effectively and to construct an action plan for further reading.
Effective communication is a skill: we can all do better if we try. This book will help you to improve, thus bridging some of the common barriers in business.
