2009
Hardback (01 Mar 2009)
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Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.
| ISBN: | 9780230220928 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 01 Mar 2009 |
| Edition: | 2009 |
| DEWEY: | 910.688 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 202 |
| Weight: | 492g |
| Height: | 239mm |
| Width: | 163mm |
| Spine width: | 18mm |
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