Publisher's Synopsis
Written for the business manager of middle or senior rank who is contemplating a career move from corporate to self-employment this book describes how to set up a consultancy practice with little financial outlay and take advantage of a growth market. Emphasis is given to low cost promotion and the creation of a client base. The preparation of proposals, the conduct of assignments and the importance of presenting subsequent recommendations that will satisfy client needs and lead to recommendations and referrals is discussed.
