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How the World Sees You

How the World Sees You Discover Your Highest Value Through the Science of Fascination

First Edition

Hardback (31 Jul 2014)

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Publisher's Synopsis

Sally Hogshead believes the greatest value you can add is to become more of yourself.

Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.

She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.

The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

About the Publisher

Harper Business

The gold standard in business book publishing for more than half a century, Harper Business is home to classics that form the cornerstone of every businessperson's library and to cutting-edge new releases that redefine business, management, economics, AND business narrative.

Book information

ISBN: 9780062230690
Publisher: HarperCollins
Imprint: Harper Business
Pub date:
Edition: First Edition
DEWEY: 158.1
DEWEY edition: 23
Language: English
Number of pages: 448
Weight: 714g
Height: 237mm
Width: 178mm
Spine width: 36mm