3rd ed.
Paperback (15 Dec 2020)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make the difference between mediocre creative solutions and work that measurably improves ROI.
| ISBN: | 9780578808758 |
| Publisher: | Juju Books |
| Imprint: | Juju Books |
| Pub date: | 15 Dec 2020 |
| Edition: | 3rd ed. |
| Language: | English |
| Number of pages: | 142 |
| Weight: | 214g |
| Height: | 151mm |
| Width: | 227mm |
| Spine width: | 13mm |
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