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How To Write A Successful Marketing Plan

How To Write A Successful Marketing Plan

Hardback (22 Oct 1991)

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    Publisher's Synopsis

    This text explains how to prepare an effective and workable marketing plan for both products and services. It offers practical guidelines based on proven marketing techniques and includes material on setting realistic sales goals, determining target markets and evaluating the plan.

    Book information

    ISBN: 9780273037286
    Publisher: Pearson Education
    Imprint: Financial Times/Prentice Hall
    Pub date:
    Language: English
    Weight: 1370g
    Height: 234mm
    Width: 153mm
    Spine width: 31mm

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