Publisher's Synopsis
10 unconventional principles for the small business owner to grow profit, increase cash and bring the entrepreneurship back to how you market your business.
Let's face it ... running a small business is hard. Most businesses are run by sole operators who do not employ anyone. That means you wear many hats and perform many roles. You could change that by growing larger but that brings with it extra responsibilities and headaches. And isn't it complex enough already? But what if there was a way to stay small yet still grow? In "How To Stay Small And Win Big", growth accountant, Craig Wood, recounts 10 small business growth tips two local, successful businessmen taught him. Tips that sometimes go against the grain of conventional wisdom and are ideally suited for the small private business owner willing to look at unconventional marketing strategies. In this engaging and sometimes humorous new book you'll discover: - Why facts don't matter and what to focus on instead; - Two customer acquisition principles that most people run away from but yield the best customers; - How to increase your marketing ROI without increasing marketing spend; - Why it's not about your product or service; - The two most important KPIs for any business and what this allows you to do to your competitors when you get them right; - Why you should treat this one part of your business like your first lover. All the ideas have been tested previously so if you're looking for ground-breaking revelations, then perhaps this book is not for you. Also, if you're looking for a hard-hitting, no-nonsense style book, then you won't find the humorous narrative engaging. Still want to know more? Then scroll to the top of the page and click the buy-now button.
