Publisher's Synopsis
Bringing your food product to market is not an easy business, but it can be done with the right help.
Does everyone beg you to bring your crunchy coconut granola to their dinner party? Are your oatmeal raisin cookies always the hit at the church potluck?
So you can cook, preserve, brew, pickle, or roast with the best of 'em. But is your product ready to compete with the other artisanal goods on the market shelves?
The following are the basic steps you'll need to take to bring any type of food product to the consumer.
THis book has provided for you the benefit of an expert's in-depth experience, taking you from the initial concept of an idea to cashing out, and covering everything in between. Learn to:
- Package and launch your product
- Work effectively with distributors
- Win the fiercely competitive battle for store placement
- Prepare for trade shows
- Negotiate broker partnerships
- And more
Buy this book now.
