Publisher's Synopsis
A brand with symbolic meaning and style that deeply incorporates the experiential and interactional dimensions. It requires great product differentiation and supply chain coordination. Learn more about Brand Experiences, Retail Scenarios, and Brand Images in the Fashion Industry.
Tips will help you:
-Develop an effective strategy for launching your label;
-Consider new marketing activities, to identify and engage with your customer;
-Build a direct to a consumer sales strategy that generates income while you build your brand;
-Manage the finances of your business and raise money to support your growth, through sponsorship and crowdfunding rather than investment.
