Publisher's Synopsis
How to sell big on Wechat
This book explains everything you need to know about the largest social media channel in China. In the book, you will learn how to win customers and sell products via WeChat and how to place your company in the Chinese market.Does the Chinese market seem like a book with seven seals to you? Or you want to reach Chinese consumers in Germany? Are you looking for an opportunity to open up a new market for your products? Or you just want to take a look into the future and see how the market could develop shortly?
This guide helps! The more you deal with retail marketing in China, the more extensive and confusing the topic seems to become. Because in China, social media and retail are much more closely intertwined than in other markets.
The biggest difference is that you can shop directly out of the social media channel WeChat because the retailers promote their products directly on the WeChat channel. Also, there is - how practical - a direct WeChat pay function, so that marketing, sales, and transaction are all handled directly via the same platform. This trend could also become established in Germany in a short time.
If you want to know today how modern consumer marketing works via WeChat in China, then you will find all the important information, explained simply and comprehensibly, in this book!
The following topics are discussed in this book:
- What is WeChat and what can you do with it?
- Why do Chinese consumers love WeChat?
- What is the importance of WeChat in the international market?
- Why is WeChat also important for the German market?
- How do you get in touch with Chinese WeChat influencers?
- How do e-commerce and cashless payments via WeChat work with WeChat Pay?
- How can you scale your business via WeChat?
- And much more...
That's why this book is important for you:
- Chinese consumers prefer beer, chocolate, and German sights. In many cases, however, you can't buy German products at all because they hardly have any cash.
- Chinese tourists spend millions in Germany every year - as long as these hotels, retail companies or souvenir providers allow payment with appropriate payment systems.
- The book gives you a complete overview of the various functions of WeChat and how you can use them for your business.
- You will learn how to manage your WeChat account correctly and get tips on customer acquisition.
- And much more...
This book leaves no questions about WeChat unanswered. It explains how to set up your WeChat channel sensibly right from the start and how you can scale your success as you progress.
This guide is recommended to everyone,
- who would like to come into business contact with the million Chinese who visit the world as tourists.
- Who plans to sell German products in China via WeChat,
- is interested in marketing in China,
- which deals with the social media channel WeChat, or
- would like to take a look into the future of retail.
Use the Know-How of Nora Holtmann to lead your business into the future. Learn which trends from China await us here in Germany. Be among the first to benefit from this know-how. Become a real WeChat expert!
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