Publisher's Synopsis
A company's financial statements are a window into its financial health. No wonder studying them is an integral part of fundamental analysis. While analysts dig deeper into financial statements and try to unearth the not-so-obvious aspects of a company's financials, understanding basic financial statements should suffice for an investor in most cases.
This book is a powerful, simple tool that you can learn in just a couple of hours and easily apply to real life. Over the past five years, this model has been used in thousands of "finance for non-financial managers" training sessions in more than 30 countries. Accounting is often perceived as being tedious, complicated, and too theoretical. Non-financial managers are less than enthusiastic about accounting. One possible cause is the way business schools teach it.
