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How Public Service Advertising Works

How Public Service Advertising Works

Hardback (24 Jun 2008)

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Publisher's Synopsis

Public service advertising plays an increasingly important role in society, and a significant investment is made in persuading people to give up dangerous or unhealthy behaviours, to obey the law or to think differently about social issues. This book describes how these campaigns are devised, executed and measured.

Book information

ISBN: 9781841162072
Publisher: World Advertising Research Center
Imprint: World Advertising Research Center
Pub date:
DEWEY: 659.19351
DEWEY edition: 22
Number of pages: 244
Weight: -1g
Height: 250mm
Width: 175mm