Publisher's Synopsis
How does the 'herd' point of view influence our society and our life? In the growth of social networks such as Twitter and Facebook, this 'herd' point of view is expressed more clearly. A seminal work on how public opinion is created and shaped, this book sets down the principles that corporations and governments have used to influence public attitudes over the past century. With his view that the public behaves like herds of animals, he outlines how to control the masses in whatever way the influencer chooses. With a glimpse into the world of propaganda and advertising, he shows how ideas as different as eating bacon for breakfast and preferring women to be thin were put into our heads.
