Publisher's Synopsis
If you want to win the fight for reason and reality, you have to pick good ground before you engage. You can't just rely on your opinions or logic being better than theirs, because logic bullets don't work. Do you wonder why that is? Or why lies can often be true? Why it is so hard to change someone's opinion? This short introduction to the universal cognition model will show you what beliefs, opinions, and ideas actually look like. Does that sound weird? It shouldn't, they're inherited structures, they exist, they have a profile. Once you see what different ideas look like, you can understand where thought comes from and grok how your mind actually works, and how your opponents think. We are being attacked by the forces of anti-reason, and we need everyone to step up. This is the armory where you'll find tools, not solutions. It's up to you to use the tools to build your own solutions and weapons of choice. Come join in the struggle.
