Publisher's Synopsis
Numbers are the language of business. If you don't understand the language, you cannot communicate effectively, and there is no way for you to know what is really happening in your business and why and, perhaps more importantly, what you can do about it. Besides that, if you don't understand the language, you are forced to make uninformed decisions. Uninformed decisions lead to wasted time, wasted energy and effort, and wasted capital. If you waste enough, long enough, you can't survive in business. This book is about business owners and influential decision makers, helping them to understand, interpret, and use the numbers in their business to make better informed decisions that lead to increased profitability--and their business surviving and thriving.
