Publisher's Synopsis
"How did you sell so many books?" That is what newly-published writers were asking best-selling author, Lester Horwitz. Thay had stacks of books in their home and needed to know how to sell them. In response, Horwitz wrote this 232-page workbook that addresses everything from writing to publishing to marketing a book. Writers are encouraged to keep this book handy for easy reference.
This book reveals his real-life experiences in promoting his first book to become a best-seller. It is featured on C-Span/BookTv and nominated for the Pulitzer Prize. He has received hundreds of invitations and speakers' fees. But more than his personal journey to success, the book has comments and suggestions from 28 other authors how they got their first book published and marketed. For over four decades, Horwitz was CEO of a national advertising agency serving many Fortune 500 companies. That time-tested marketing know-how is now in book form to help other writers who ask, "What do I do now?"
