Publisher's Synopsis
How Hot is Your Product? shows creative product entrepreneurs how to save thousands of dollars by asking the right questions first! You may believe that you have the hottest new product idea ever. Your friends and family are convinced that everyone in America will want one. The question is... how do you know? This guidebook will teach you the sleuthing skills to answer the most critical market research questions before you spend a fortune - and a major portion of your life - bringing your product to market. And, for many inventors who don't know which idea to start with, this process will enable you to determine which product represents the best potential for success. If you have already jumped into the process, don't worry. It's not too late to use this 10 Step Guide to make sure that you're on track and truly understand your potential business opportunity. Experts say, "Do your market research first." We agree. We have seen many enthusiastic entrepreneurs bypass or shortcut this critical process leading to disappointment and financial loss. The challenge is... HOW do you do it? We will show you how with our simple, time-tested 10 Step Guide. How Hot is Your Product will help you understand: -Market: What is the realistic targetable market for your product? -Legal: How can you search other patents and trademarks and get free legal insights? -Profitability: Will you make money with your product? -Manufacturability: What key things do you need to consider? -Safety: What safety and regulatory issues do you need to understand? -Distribution: How and where will your product(s) be sold?
