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How He-Man Mastered the Universe: Toy to Television to the Big Screen

How He-Man Mastered the Universe: Toy to Television to the Big Screen

Paperback (21 Mar 2017)

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Publisher's Synopsis

Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic Masters of the Universe (1987) was the first toy-inspired live-action feature film.

But it wasn't easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public--they formed the modern entertainment landscape.

Book information

ISBN: 9781476665900
Publisher: McFarland & Company, Inc., Publishers
Imprint: McFarland & Company, Inc., Publishers
Pub date:
DEWEY: 688.72
DEWEY edition: 23
Language: English
Number of pages: 228
Weight: 315g
Height: 150mm
Width: 229mm
Spine width: 12mm