Publisher's Synopsis
As "The Toyota Way" and Jack Welch's "Straight From The Gut "were once essential primers for managers, today's corporate soldiers need a new playbook, one for a world in which disruption is the new normal. In their book, Schmidt and Rosenberg show how the confluence of three seismic changes--the internet, mobile and cloud computing--will conspire to turn traditional Business Think on its head. The balance of power between consumer and corporation has shifted with almost complete power being in the hands of the consumer, so the companies that will survive are those that create superior products and hire multi-faceted employees who combine technical knowledge, business expertise and think creatively. How do you create a corporate culture where employees feel ilk they're on a mission from God? Why isn't the best qualified candidate for the job always the best qualified candidate for the job? Should profitability dictate how a company scales up? How do you innovate? How do foment dissent yet make effective decisions? The book will draw on Schmidt's and Rosenberg varied experiences from their early careers at Bell Labs and Excite@Home through the tech revolution and their years at Sun Microsystems, Novell and Apple.
