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How Does Advertising Impact Teen Behavior?

How Does Advertising Impact Teen Behavior? - At Issue

Paperback (15 Nov 2011)

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Publisher's Synopsis

What role does television advertising play in childhood obesity? Can innovative advertisements prevent teen smoking? Do brands, not marketers, define teens? A collection of diverse viewpoints on the topic of teens and advertising offers a spectrum of perspectives on related subject matter. Includes primary and secondary sources from a variety of perspectives; eyewitnesses, scientific journals, government officials, and many others.

Book information

ISBN: 9780737755794
Publisher: Greenhaven Publishing LLC
Imprint: Greenhaven Publishing
Pub date:
DEWEY: 659.108
Language: English
Number of pages: 104
Weight: 154g
Height: 152mm
Width: 227mm
Spine width: 7mm