Publisher's Synopsis
The purpose of this report is to inform the formulation and implementation of Sport Allies' efforts in their mission to bring greater tolerance and inclusion to the culture of sport and by extension society. To that end, as a society we in the West must collectively accept responsibility for the way our culture instills and promotes damaging ideals about masculinity and gender in general. Sport is one of the best placed institutions to foster such change owing to its ubiquity and prestige. Nurturing positive, inclusive behaviours and practices within sporting cultures and producing effective approaches for promoting alternative strategies for masculinity is key to making sport more relevant to all of us and more effective in meeting our needs, both individually and as a society.
