Publisher's Synopsis
Highly practical, this guide shows how to create and implement a successful campaign from scratch. The authors show how to make the most of a limited advertising budget to deliver the goods at a fraction of the normal cost.
Paperback (25 Jun 1998)
Not available for sale
Out of stock
Highly practical, this guide shows how to create and implement a successful campaign from scratch. The authors show how to make the most of a limited advertising budget to deliver the goods at a fraction of the normal cost.
ISBN: | 9781852522575 |
Publisher: | Management Books 2000 |
Imprint: | Management Books 2000 |
Pub date: | 25 Jun 1998 |
DEWEY: | 659.19658022 |
DEWEY edition: | 21 |
Number of pages: | 184 |
Weight: | -1g |
Height: | 210mm |
Width: | 148mm |