Publisher's Synopsis
This book is not leveraging any research or university study;
I'm drawing on more than 25 years of electronics design, technical
support, sales, business development and marketing experience.
If you are looking for all the details needed to effectively
market your semiconductor, technical product or service, this
book is for you. Given that most of my career has been in semiconductors,
much of the focus will be for that technology, but
the majority of the content is applicable to other technical and
related fields. There is no pontification or needless background
data to explain the key actions and process steps required. This
book gets right to the point, and I use many work examples to
further clarify each stage of the process. High-Tech Marketing
Simplified is intended to explain, in an organized step-by-step
manner, how to define, segment, position, go to market and
promote your technical product or service. There are ten fundamental
tasks to follow through the process, and I've laid them all
out for you.
If you are a semiconductor or technical professional
supporting product or technical marketing or marketing
communications and you want to improve your skills, this book
will prove invaluable in that endeavor. The process laid out will
be a priceless guide to follow for future product releases. In
addition, start up companies, technical agency representatives
and consultants will benefit greatly from the information
presented. C level executives and marketing leaders will also
gain new insight into what is really needed in order to achieve
successful technical product launch and execution. There is
something for everyone in High-Tech Marketing Simplified: An
Insiders Shared Experience.
