Publisher's Synopsis
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behaviour and choices. What is the secret power of these messages? How do they succeed in changing our behavior? The techniques range from influence essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behaviour and decision making on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behaviour change.
