2nd Edition
Paperback (01 Dec 1999)
Not available for sale
Out of stock
This guide to copy-writing presents and explains rules that cover two main areas: general writing rules on how to motivate readers and adapt copy for the Internet, and specific rules for direct mail letters, television, and fund raising, for example.
| ISBN: | 9780814470312 |
| Publisher: | AMACOM |
| Imprint: | AMACOM |
| Pub date: | 01 Dec 1999 |
| Edition: | 2nd Edition |
| DEWEY: | 659.132 |
| DEWEY edition: | 21 |
| Number of pages: | 424 |
| Weight: | 982g |
| Height: | 279mm |
| Width: | 217mm |
| Spine width: | 31mm |
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