Book (01 Dec 1987)
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Out of stock
Describes key rules for writing advertising copy, shows examples of good and bad ads, and discusses guarantees, and copy for specific markets.
| ISBN: | 9780133873092 |
| Publisher: | Prentice-Hall |
| Imprint: | Prentice-Hall |
| Pub date: | 01 Dec 1987 |
| DEWEY: | 659.1322 |
| DEWEY edition: | 19 |
| Number of pages: | 424 |
| Weight: | -1g |
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