Publisher's Synopsis
Are you currently self-employed or thinking about becoming self-employed? Do you want to know how to make your business more attractive to potential customers? This book is geared to the self-employed tradesperson, the owner-manager, the shop owner or arts and crafts professional who needs to know low-cost methods about how to get more customers. If you want to learn about the difference between marketing, promoting and sales and what you should be doing in each of those areas then Help! I'm Self-Employed... will teach you just that.
