Publisher's Synopsis
This book is on a mission to save the planet. According to Yale Environment 360, "Human activities are causing an alarming decline in biodiversity that is endangering food security, clean water, energy supplies, economies, and livelihoods." Raising and marketing heirloom vegetables provides a viable solution to that problem. This book makes the case that heirlooms are vital to the planet and that heirlooms can increase a small farm's profitability. This book details 15 reasons why heirlooms are superior to modern scientifically engineered vegetables, how to brand heirloom produce, and 22 proven heirloom marketing tips. In addition, it offers marketing information, descriptions, and tips for 473 different heirloom varieties. For each heirloom profiled, this book describes its history, competitive advantage, marketing tips, sales strategies, production, companion planting, uses, and fun facts. This book is an information packed marketing guide that will help farmers sell more produce to more people while doing something great for the planet. This wonderful resource belongs in the library of all mission driven farms and garden enthusiasts. "This book provides the tools to grow heirlooms in the garden as well as in the market. It is a map for restoring heirloom produce to mainstream production and returning family farms to profitability. I highly recommend it." - Samuel RhodesJason McClure believes in food with a purpose. His first garden was one hundred square feet of heirlooms. Today, he farms one hundred acres in the Ozarks with his wife and two sons. For more information visit: OzarkFarmilyFarm.com
