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Health Promotion Practice

Health Promotion Practice - Understanding Public Health

Paperback (01 Dec 2006)

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    Publisher's Synopsis

    This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including:

    • Motivational interviewing
    • Theatre
    • Mass media
    • Social marketing
    • Community development
    • Public policy
    Finally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.

    Series Editors: Rosalind Plowman and Nicki Thorogood.

    Book information

    ISBN: 9780335218400
    Publisher: McGraw-Hill Education
    Imprint: Open University Press
    Pub date:
    DEWEY: 613
    DEWEY edition: 22
    Number of pages: 243
    Weight: 504g
    Height: 243mm
    Width: 170mm
    Spine width: 17mm

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