Publisher's Synopsis
This thoroughly revised and updated edition of the classic book in the field provides a conceptual foundation for the fund raising profession. Hank Rosso′s Achieving Excellence in Fund Raising examines the profession.s principles, strategies, and methods and is filled with practical examples. Guided by the enduring philosophy of fund raising master Henry A. Rosso, contributors explain the reasoning behind the planning and selection of strategies for all fund raising activities, including building your case for support, approaching donors, managing campaigns, and demonstrating stewardship.
"The greatest compliment a master teacher can be paid is to have his students carry on in grand fashion his work. His students learned well and many have achieved excellence. Hank′s work lives on in their words."
Kent E. Dove, senior adviser, Indiana University Foundation
"There are few true classics in the literature upon which any field of practice is based. Achieving Excellence in Fund Raising serves the nonprofit sector with a distinctive blend of quality leadership and sound guidance. Fund development success is built on the strategic integration of the contents of this important publication."
Robert F. Long, vice president for programs, W.K. Kellogg Foundation
" Excellence in Fund Raising includes the different cultures of giving with the latest in diversity fund raising . . . a must for any nonprofit leader."
Rebecca Adamson, founder and president, First Nations Development Institute
"As the medical profession has its Gray′s Anatomy , the fund raising profession now has an equivalent text. I have practiced this profession for forty–two years and I am confident that there is nowhere else one could or need go beyond Achieving Excellence in Fund Raising , second edition, to gain an understanding of the comprehensive anatomy of fund raising. This book should be must reading for all who currently practice as a reminder of all the great and lasting principles that define this calling and for all who aspire to enter this noble and fulfilling profession."
Charles R. Stephens, managing partner, Skystone Ryan, Inc.
