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Handbuch Marketing-Kommunikation

Handbuch Marketing-Kommunikation Strategien - Instrumente - Perspektiven. Werbung - Sales Promotions - Public Relations - Corporate Identity - Sponsoring - Product Placement - Messen - Personlicher Verkauf

1993

Hardback (01 Jan 1993) | German

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Book information

ISBN: 9783409136600
Publisher: Gabler Verlag
Imprint: Gabler Verlag
Pub date:
Edition: 1993
DEWEY: 650
Language: German
Number of pages: 1044
Weight: 2196g
Height: 240mm
Width: 170mm