2003rd edition
Hardback (20 Jun 2003) | German
Not available for sale
Out of stock
In einzigartiger Weise beleuchtet das Autorenteam alle Facetten des Couponing im deutschsprachigen Raum (inkl. Österreich): von den rechtlichen, psychologischen und kreativen Rahmenbedingungen über Coupon-Gestaltung, Database Marketing, innovative Analyse und qualifizierte Response-Erfassung bis zu den Clearing-Häusern. Zahlreiche Beispiele aus unterschiedlichen Branchen bieten konkrete Anregungen für den praktischen Einsatz des Couponing.
| ISBN: | 9783409123501 |
| Publisher: | Gabler Verlag |
| Imprint: | Gabler Verlag |
| Pub date: | 20 Jun 2003 |
| Edition: | 2003rd edition |
| Language: | German |
| Number of pages: | 810 |
| Weight: | 1655g |
| Height: | 238mm |
| Width: | 167mm |
| Spine width: | 50mm |
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