Handbook of International Direct Marketing

Direct mail is the fastest growing marketing medium in the world. Despite this, direct marketing, still largely organised on a national basis, remains confined by borders. The next major development will be for businesses to employ direct mail as a powerful tool for export, and for direct marketing to become a truly international activity. To support and inform marketing professionals in this development, the fourth edition of this title will offer them a comprehensive 'one-stop' guide to the direct mail potential of every major export market in the world. Published in assocition with FEDMA, the Federation of European Direct Marketing Associations, it will provide authoritative, independent advice on how to formulate and execute effective campaigns, along with detailed information on markets, costs and data relevant to businesses based in any country. This handbook, which has become the industry's bible, is used by thousands of marketing professionals throughout the world.