Publisher's Synopsis
An unrivaled source of practical guidance and data on the topic, the Handbook of International Direct Marketing answers all your questions on cross-border direct marketing, its principles and practice.
Part One gives practical information and advice on planning and implementing an international direct marketing campaign, whilst Part Two provides a complete, country-by-country breakdown of direct marketing in every major export market from Belgium to Brazil. This section also contains a comprehensive directory of over 850 suppliers worldwide.
