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HOW MEDIA WORKS: THE RELATIONSHIP BETWEEN MEDIA, CUSTOMERS AND AGENCIES

HOW MEDIA WORKS: THE RELATIONSHIP BETWEEN MEDIA, CUSTOMERS AND AGENCIES

Paperback (16 Oct 2021) | Catalan,English

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Publisher's Synopsis

Media planning is primarily a craft with clearly defined tasks. Nothing has changed to this day. As an advertiser, you have a marketing goal and want to communicate a message, the media agency has the knowledge of the media offer and says it How, when, where, how often, and at what price this message has to be communicated in order to be anchored in the consumer's mind. The media providers provide the communication platform.

Book information

ISBN: 9798497792973
Publisher: Amazon Digital Services LLC - KDP Print US
Imprint: Independently Published
Pub date:
Language: Catalan,English
Number of pages: 188
Weight: 222g
Height: 216mm
Width: 140mm
Spine width: 10mm