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Guide to Managerial Persuasion and Influence

Guide to Managerial Persuasion and Influence

Paperback (06 Nov 2003)

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Publisher's Synopsis

For courses in Business Communication and Managerial Communication.

This brief, student-friendly guide focuses on the kinds of persuasion employed by business people in their day-to-day work. It considers such factors as organizational relationships, culture, and the context of persuasive communication.

Book information

ISBN: 9780131405684
Publisher: Pearson Education
Imprint: Pearson
Pub date:
DEWEY: 658.45
DEWEY edition: 22
Language: English
Number of pages: 103
Weight: 130g
Height: 204mm
Width: 139mm
Spine width: 8mm