Publisher's Synopsis
When talking about motivations, we're primarily talking about emotions. Emotions will drive our daily decisions from going to the gym or buy items from one brand over another. Understanding what drives your customers benefits all areas of your business. This book will decode customer motivation with the 48 philosophy laws that create your business and customer value. Inside presenting the theories along with practical frameworks to apply jobs-thinking into any market. This is a complete resource, with all the "job-to-be-done" secrets that only the most experienced practitioners could know.
