Publisher's Synopsis
The world after COVID-19 is different, and we need to re-assess next, how to make the best out of it! Millions of businesses around the globe have been closing, laying-off employees, or slashing salaries. The author wanted to support suffering managers and business owners to be able to turn the current challenges into an opportunity, by quickly transforming their businesses to be more customer-centric, more digital, and more profitable. This book elaborates on the WHY and HOW, with the required checklists, based on first-hand years of experience, as well as proven track record of successful results. It re-defines the customer experience topic to fit with current and upcoming requirements. Strategic questions are answered, such as "how to drive a hands-on and effective digital transformation strategy?", "what are the challenges and how to overcome them?", and "what is the secret of a successful transformation?". However, relevant advanced operational topics are also covered, such as application of artificial intelligence (AI) incl. advanced data analytics / big data and robotics as well as the UX / UI (user experience and interface) best practices. Numerous useful checklists and guides are included, such as: - Checklist for financial boosters from the CX / Digitization world - A complete end-to-end "how-to" guide for all phases, from design to launch - Checklist for post-launch promotion of the digital channels - Checklist for customer engagement - Checklist for proven CX measurements - Checklist for how to overcome challenges - Checklist for strategy effectiveness. It is a perfect guide for customer experience manager, customer service manager, digital transformation leader, marketing and sales managers, but also for executives, business owners, or anyone looking for self-help to improve his or her employment chances in those hot areas. We are aiming to be among the best sellers, and the entire profit will be going to charity.
