Publisher's Synopsis
Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers.
You need a compelling offering that others can't match because the strongest predictor of new product success is offering a differentiated high-value product. Most new products are me-too products without compelling value differentiation.
-Think beyond the product.
-Put the customer first.
-Give customers more information about what it means to do business with you
-Actively use privacy as a weapon.
-Bundle or unbundle legal rights and services with digital content.
-Move to the next generation of benefits - the ones that simplify life for customers or Intelligent Invisible Technology.
