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Guerrilla Marketing Excellence

Guerrilla Marketing Excellence The 50 Golden Rules for Small-Business Success

Hardback (01 Jan 1993)

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Paperback (01 Jan 1993) $19.45

Publisher's Synopsis

Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.

About the Publisher

Houghton Mifflin

We publish renowned and awarded novels, nonfiction, children's books and reference works for readers throughout the world. Our distinguished author list, from Ralph Waldo Emerson to Jonathan Safran Foer, and brands from Curious George to The Lord of the Rings, includes eight Nobel Prize winners, 48 Pulitzer Prize winners, 13 National Book Award winners, and more than 100 Caldecott, Newbery, Printz and Sibert Medal and Honor recipients.

Book information

ISBN: 9780544310568
Publisher: HarperCollins Publishers
Imprint: Houghton Mifflin
Pub date:
Language: English
Number of pages: 224
Weight: 499g
Height: 229mm
Width: 152mm
Spine width: 16mm