CD-ROM (30 Sep 1996)
Not available for sale
Out of stock
Previously available in text form, this CD-ROM version presents marketing techniques aimed at increasing competitiveness. It shows how to make effective use of: brochures; newsletters; business cards; online presence; direct mail; fusion marketing; television spots; and magazine adverts.
| ISBN: | 9780395790304 |
| Publisher: | McGraw-Hill Publishing Co. |
| Imprint: | McGraw-Hill Publishing Co. |
| Pub date: | 30 Sep 1996 |
| Language: | English |
| Weight: | -1g |
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