Paperback (08 Jul 1997)
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Out of stock
A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a "reader friendly" overview of what academic researchers have discovered about consumer grocery shopping behavior.
| ISBN: | 9780673998804 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 08 Jul 1997 |
| DEWEY: | 658.8780973 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 239 |
| Weight: | 354g |
| Height: | 155mm |
| Width: | 235mm |
| Spine width: | 23mm |
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