Publisher's Synopsis
The traditional store is the retail point of sale that still exists as a microenterprise business carried out by the family group on a small scale, which sells basic necessities, groceries, drinks, miscellaneous items, among other products. The stores are sometimes inherited and it is a space where two to three people work, whose work days are long. It serves for the interaction between producers, wholesalers and end consumers, being a meeting place for neighbors and friends, where commercial practices based on mutual trust are developed. The stores still maintain the trust, although to a lesser extent, as well as haggling, however, the ñapa has been disappearing due to the high cost of living and the value of the products. Labor independence is the main objective of the shopkeepers and it is the traditional channel of distribution and sale of products close to consumers. The shopkeepers undertake with few economic resources, but thanks to their perseverance and self-control they manage to become micro-entrepreneurs.
