Publisher's Synopsis
"Green Management - A New Paradigm in World of Business" is a thorough handbook for balancing economic success with environmental conservation in today's eco-conscious world. This work carefully investigates the relationship between company operations and environmental responsibility, showing how profitability and sustainability may coexist. The book explores green business practises and shows how financial advantages and environmental objectives are linked. Green HRM and its transformational implications on modern organisations are covered. It also examines how customer involvement, sustainability, and Green Marketing are linked in the fast-paced consumer products business. Corruption, economic development in MENA, and new Green HRM practises are examined internationally in the book. Green Banking, particularly Indian banks' eco-friendly efforts, is covered in the financial sector. The book also links sustainable development, financial inclusiveness, and India's digital revolution. With a focus on fintech, the book shows how new technologies are changing green banking. This study examines India's green payment services' support for sustainable finance using SERVQUAL. "Green Business Management" is essential for researchers, professionals, and everyone interested in business and sustainability. It will motivate you to combine business success with environmental responsibility as you read its chapters.
